Application Types and Meanings of Fashion Engineering in Fashion Brand CuteCircuit

Brand image and brand dilution in the fashion industry

We develop a dynamic optimal control model of a fashion designer’s challenge of maintaining brand image in the face of short-term pro…t opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brand’s reputation, and the key decision is sales volume. Depending on the brand’s capacity to command higher prices, one of two regimes is observed. ...

In a Fashion Brand – Postmodern Tidbits

Originally, “brand” meant only a mark of identification. Brick makers in ancient Egypt marked their bricks to avoid blame for the collapse of a building [1]. In ancient times, potters would also put marks on their work for identification [2]. Today, the word “brand” has taken on a new meaning. Blackett has even argued that “...brands have come to symbolize the convergence of the world’s economi...

Building a Global Asian Fashion Brand

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Branding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach

and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand...